Sachs Media Group is proud to congratulate our very own account manager Erica Villanueva on achieving her national Accredited in Public Relations credential! The APR distinction is one Erica has earned through her hard work, positive energy and creative approach to every project.

The APR process measures a PR professional’s “fundamental knowledge of communications theory and its application; establishes advanced capabilities in research, strategic planning, implementation and evaluation; and demonstrates a commitment to professional excellence and ethical conduct.”

As part of the APR credential, Erica will to continue to complete professional development experiences and be involved in volunteer activities. She already has been following this path, especially with her role as 2012-2013 president of the Capital Chapter of the Florida Public Relations Association.

It is essential to have an experienced team at any place of work, but it’s especially gratifying to work with a group of professionals who are devoted to continuing personal improvement and professional development. The environment of discovery and thrilling challenges we create and the support we provide to each other is what makes every day special.

Congratulations, Erica!