Sachs Media, Florida’s BreakthroughTM communications agency, has again expanded its team by bringing on former television journalist Kayla Poe as an Account Executive in Jacksonville. Poe will work across the range of Sachs Media’s diverse set of clients, focusing on industries including nonprofits and health care.
“Kayla brings a great perspective as a television news producer. Her hands-on understanding of how the media works and what makes for a great story will be a great value to our clients,” said Michelle Ubben, President of Sachs Media. “She is a strategic communicator who knows how to craft stories so they are visual, newsworthy, and compelling.”
Poe is a former news producer and comes to Sachs Media after four years at WJAX-TV in Jacksonville. During her time as a producer, she contributed to an increase in ratings in the age 25-54 demographic and helped create a strategy that made the station’s morning show number one in the market. Prior to her time at WJAX-TV, she worked as a news producer and photographer at WCIV-TV in Charleston, South Carolina, where she shot and edited news stories that aired in the city and across the United States.
Recently named as a 2022 Top Agency by PR Daily and one of America’s Top 200 PR Agencies for 2021 by Forbes, Sachs Media is a fully integrated communications agency with more than 25 years of experience. With offices in North, Central, and South Florida, the firm offers a full range of in-house capabilities, including strategy, public relations, public affairs, crisis communications, research, digital and social media, creative, and video production.