On February 26, 2015, at 6:14 pm, BuzzFeed shared a Tumblr post that posed a simple question: What colors are this dress? White & gold or black & blue?
More than 25 million people viewed the article in the 15 hours since it was published to BuzzFeed, with millions more questioning the dress across countless other media websites and social networks.
More than 2.25 million people have voted in BuzzFeed’s poll, greater than the total number of votes cast in Arizona in the 2012 United States presidential election. It even set a record for the most users on Buzzfeed at the same time (670,000).
Brands Join #TheDress Debate on Social Media
A slew of brands also joined the conversation on social media and contributed to the great dress debate.
Here are several brand tweets that caught our attention (and the attention of thousands of other consumers online) by combining witty language, bold imagery, and/or relevant brand tie-ins:
So do you think this is #whiteandgold too? pic.twitter.com/C829igRjVq
— Xbox (@Xbox) February 27, 2015
It’s white and gold. pic.twitter.com/OqrPgKx6r4
— Pizza Hut (@pizzahut) February 27, 2015
We’re seeing #WhiteandGold. pic.twitter.com/jaIrypClqQ
— United (@united) February 27, 2015
White and gold, black and blue… We only have eyes for silver. #TheDress #AvGeeks pic.twitter.com/byFXj746Sd
— American Airlines (@AmericanAir) February 27, 2015
Why choose sides when you can have them all? #TheDress pic.twitter.com/NZN2uzTHpE
— Sephora (@Sephora) February 27, 2015
I don’t care what color #thedress is, I’m hungry. pic.twitter.com/tdtuT49kRC
— Jersey Mike’s Subs (@jerseymikes) February 27, 2015
We can help you find #thedress in #blueandblack: http://t.co/1VhBFUIaIX. Err… Or is it #whiteandgold? pic.twitter.com/BcKPNje2Uh
— Pinterest (@Pinterest) February 27, 2015
And our two favorites:
For those seeing #WhiteandGold in #TheDress (http://t.co/pNG9tXu5pU), @HopeTaylorPhoto ends the debate. pic.twitter.com/W7TwQJy13m
— Adobe (@Adobe) February 27, 2015
*stops furiously scribbling amidst dozens of coffee cups* there is no dress. it is not the dress that changes colors, it is only yourself.
— Denny’s (@DennysDiner) February 27, 2015
So… what colors are the dress? What was your favorite brand tweet? Let us know with a comment below.