Sachs Media Group’s Orlando office has been hard at work spreading the word about He Got Up Orlando, a large service event and resource fair taking place at the Citrus Bowl on Easter Sunday, March 27. The event is expected to provide as many as 25,000 homeless individuals and veterans, and families in need from the Orange, Osceola and Seminole tri-county area with job training and job placement opportunities, health and wellness presentations/exhibits, and legal services, food, and clothing.

The clever billboard message crafted by SMG’s creative team went live this week on eight boards and features one of Easter’s most popular confections — Peeps — to encourage Central Floridians to volunteer for the event.