On Friday, July 17, NASA presented its newest Launch Pad – 39C – at a ribbon-cutting and dedication ceremony held at Kennedy Space Center. The multi-purpose site is NASA’s first new launch pad since the 1960s and allows companies to test vehicles and capabilities in the smaller class of rockets, making it more affordable for smaller companies to break into the commercial spaceflight market.

Sachs Media Group’s client, Jones Edmunds served as the Engineer-of-Record to NASA for the study, design, permitting, and construction of Launch Pad 39C. Sachs Media Group’s Orlando team worked diligently to create a customized media target list that concentrated heavily on trade associations and local media outlets. Sachs Media Group strategically positioned Jones Edmunds within the story and amplified their coverage by drilling deep into engineering trade publications and individuals within the industry. The team’s detailed planning and execution generated possible interest in the story from The Business Report of North Central Florida, Civil Engineering magazine and The Military Engineer.