CEO Ron Sachs shared his insights at the University of Florida’s Executive Communications Summit on October 26, 2015.
Here are several Ron-isms that stood out to the audience:
On Public Relations
“I love public relations, and I consider it the private practice of journalism that can have a higher purpose.” —@RonSachsFla #UFExecCom
— Ryan Baum (@RyanBaum) October 26, 2015
On Managing a Crisis
“No comment is ever an appropriate answer.” – @RonSachsFla #UFExecCom
— Maria K Velandia (@MariakVelandia) October 26, 2015
“You’ve got to get the truth out there, get it out there quickly.” –@RonSachsFla on crisis management. #UFExecCom
— Taylor Maloney (@TaylorLMaloney) October 26, 2015
“I’ve seen a five year old apologize for breaking a cookie jar with more contrition.” –@RonSachsFla on @VW CEO & trusting brands. #UFExecCom
— Taylor Maloney (@TaylorLMaloney) October 26, 2015
“Contrition has to be genuine” – @RonSachsFla on best public apologies practices #UFExecCom
— Sydney Spofford (@syd_spofford) October 26, 2015
On #VW crisis: “Being strategic includes taking advice from people you might not agree with,” says @RonSachsFla #UFExecCom
— Ryan Baum (@RyanBaum) October 26, 2015
“You have to be bold enough to be polite but pushy with a CEO.” –@RonSachsFla on PR professionals working with CEOs on apologies. #UFExecCom
— Taylor Maloney (@TaylorLMaloney) October 26, 2015
“When you’re dealing with a crisis, try to deal with it on YOUR TERMS and on YOUR TURF.” —@RonSachsFla #UFExecCom pic.twitter.com/DJmLPMRYPZ
— Ryan Baum (@RyanBaum) October 26, 2015
“You’ve got to get the truth out there, get it out there quickly.” –@RonSachsFla on crisis management. #UFExecCom
— Taylor Maloney (@TaylorLMaloney) October 26, 2015
“No comment is ever an appropriate answer.” – @RonSachsFla #UFExecCom
— Maria K Velandia (@MariakVelandia) October 26, 2015
On Technology
“If I’m having a staff meeting and someone in the meeting is on their technology, they’re not in the meeting,” – @RonSachsFla #UFExecCom
— Erin Ford (@erinfordpr) October 26, 2015
“We have to self-police ourselves” – @RonSachsFla on the use of technology in the workplace #UFExecCom
— Sydney Spofford (@syd_spofford) October 26, 2015
On Messaging and Marketing
On social media for business: “The best way to sell is not to sell, but to give away knowledge,” says @RonSachsFla #UFExecCom
— Ryan Baum (@RyanBaum) October 26, 2015
.@RonSachsFla on big data –Simplifying the message is important. Not everyone wants the same information as the next. #UFExecCom
— Erin Ford (@erinfordpr) October 26, 2015
When Facebook ads stalk you, you end up buying $150 worth of men’s underwear @RonSachsFla #UFExecCom #itworks
— jaclyn scott (@jackybscott) October 26, 2015
On Getting Your Dream Job
“Have confidence about your competence” –@RonSachsFla on rising to leadership roles #UFExecCom
— Elena Hilton (@ElenaBHilton) October 26, 2015
“Eye contact is the key” on interviewing and getting jobs @RonSachsFla #UFExecCom
— jaclyn scott (@jackybscott) October 26, 2015
“Hold out for something worthy of you” –@RonSachsFla Great advice on not settling for jobs you don’t enjoy #UFExecCom
— Kristina Manus (@kristie_manus) October 26, 2015
Best advice from @RonSachsFla is make a name out yourself by the virtue of confidence! #UFExecCom
— Alpha PRoductions (@AlphaPRoduction) October 26, 2015